From perfect process to popcorn
“In the past, having about ten students at my desk with questions regarding sick teachers, changed class schedules, and grades lists was not uncommon. But ever since we opted for a digital information board, things have cooled off significantly, and they have become much more clear to everyone. When students enter the building, they instantly turn their eyes to the wall – not only to see whether there is a special notification for them, but also to check the fun pictures and other social stuff that are regularly displayed. Our dynamic and informative wall board represents the most positive flow within our school,” says an enthusiastic college employee.
Optimize the process
Think it sounds simple? Well, that’s because it is. The above example shows that consistent communication bears fruit. People want to know where they stand, especially when it comes to the provision of information. Clarity, topicality, and relevance: these are keywords that make the average person happy.
Give waiting time a psychological twist
Here’s another example. Everyone hates waiting, right? But what if waiting time would be more fun? Suppose you are standing in line at a movie theater. Above the box office, you spot a dynamic information screen. It shows movie titles, starting times, seating information, and ticket prices. By the time it is your turn, you know everything you need to know.
Now, let’s consider this situation from a different perspective. Say, you are the owner of this movie theater. Your visitors buy tickets in good spirits, because the queue did not strike them as particularly long. While waiting, they – either consciously or unconsciously – studied the map that was presented to them in a visual manner. And let’s not forget about the tasty images of coca cola and popcorn – beverages and bites that they are now craving. Your visitors already feel completely at home in the building, because the routing was offered to them on a silver platter while they were waiting in line.
See where we’re going with this? Digital signage leads to happy customers. And, in this particular instance, sweet-toothy, snack-craving customers – which will surely benefit your sales!