Three paint pots: which picture will stick with you?
Suppose you put three paint pots in a row. By way of experiment, you grab your digital camera and snap a picture of the first pot, which only contains white paint. Letting your creative juices flow, you take a photo of the second one, the contents being white paint with three black dots. Now, you take the third pot, stir it a bit, and spin it around, taking another snapshot. Voila – you’ve got three different pictures! But there’s more to them than meets the eye. A brief look at the technical specifications shows various pixel values – say, 100 for the first photo, 125 for the second, and 200 for the third. What this means? The less you fill the screen with information, the easier it is to process the picture. That statement applies as much to your digital camera as it does to your brain.
How to make a lasting impression
Briefly put, mentally ‘digesting’ a pot full of white paint is easy. And sure, you can handle those three black dots if you have to. But processing what’s in the third pot is a different story. And once you get the picture, try describe it to someone else. Spoiler: you can’t. It contains so much information that it’s basically a blurry mess, which means everyone will interpret it in their own unique way. Also, your brain won’t be able to cope with this type of distraction. Much of the information perceived will not sink in. The result: an overload of data crammed into a pot that doesn’t make a lasting impression.
Visual Management motto: less is more
Our point: less is more. You can only make Visual Management work if you provide people with at-a-glance insights. The less brain capacity they use to take in information, the more they’ve got left to process truly relevant data. So stick with the white paint, add a dab of black if you really, really need to, and for your company’s sake – refrain from spinning and stirring!
Need help filtering the right information? Please don’t hesitate to contact us. We’d be happy to perform a Quick Scan and discuss your Visual Management opportunities.