Christmas is the time to gather around a beautifully decorated tree and enjoy some quality time together. As the Christmas tree plays a pivotal role during the holidays, most people spend a significant amount of time decorating it. Garlands, figures, bells, and other ornaments are carefully hung in the branches by adults and children alike. But the pinnacle of perfection is the tree topper, and putting it on the tree is always a special moment. Think about it: whether ’fully-packed’ or scarcely decorated, there is no Christmas tree without a tree topper.
Embracing the tree: it’s the top that matters
Let’s have a closer look at the Christmas tree. Usually, it’s screaming with information: every piece of decoration expresses a small message and is part of the greater whole that is the tree. So basically, the tree is filled with data. Now, onlookers will surely get a vague idea of all this information, but an at-a-glance impression of the overall tree is gained by looking at the tree topper. The latter determines how the Christmas tree comes across and whether it is accepted. It is literally a summit – which is never more apparent than the moment when parents lift their child to place the tree topper all the way up there. In short, the tree topper is the showtopper that summarizes the tree and makes it appealing.
Building a company-specific frame
In Visual Management – and in narrowcasting in particular – this phenomenon is evident in branding. If you ‘frame’ a multitude of data with company-specific aspects that employees associate with, you’ve basically found the glue that holds all information together. Suppose the company colors, logo, and font all come back on a data-filled screen. Moreover, in between information screens, employees see expressions relating to your corporate identity. That’s your tree topper: the showtopper that draws attention and connects dry data with a feeling of belonging. It makes employees want to engage in Visual Management, because they feel at home just by looking at the screen.
Would you like to make a start with your own Visual Management tree topper? Please don’t hesitate to contact us. We’d be happy to perform a Quick Scan and discuss your opportunities.