What if we told you these are exactly the same? And not just that. They are also obsolete in a time where dynamic information is presented accurately at the right time and in the right way. Words like “speed”, “real-time” and “visual” fit in this picture. Dynamic Digital Signage is what we call it.
It sounds more complicated than it is. In fact, a dynamic wall board is nothing more, but certainly nothing less than an electronic poster. Okay, to the point. Imagine, you are a manager of a department within a transport company responsible for the deployment of taxis and special transport. Time constraints, the hectic but also weather influences and consequently traffic jam notifications (and thus a peak in users which subsequently influences the deployment of drivers and contact centre employees) play your department part. Then clear and up to date information is of vital importance to keep your head cool and the operation run smoothly. Real-time screens with weather forecasts, available employees, traffic jams: it’s all possible. The advantage gained with insight is priceless. And that will be reflected in all aspects of your department. Adjusting a dynamic wall board is a one-off task. And the maintenance? That’s childhood easy, only consisting of five simple steps. Precisely because management often rests on the department itself.
This is the whole story:
Add your files: videos, live television, photos or…you choose.
Create a lay-out: create the format that fits your organisation.
Add content to your lay-out: put the files exactly where you want them to be.
Fill out the schedule: plan, if you wish, one year ahead, from day to day, from month to month.
Click to update: last click and all screens in your network have been modified.
When you come across a paper poster or a whiteboard (always without markers) in your organisation, think of the story you just read and imagine what current, perfectly suited information would do to the measurable results of your department and organisation.